8 offer ideas for your online store

Starting an online store

Time to complete:

4 minutes


Hundreds of millions of people use Google to shop every day. Add in holidays, birthdays, graduations, and other big shopping moments, and it becomes even more important to distinguish your business from the competition so shoppers buy from you.

One of the best ways to help your business stand out online is by creating compelling special offers.

This lesson will teach you how to use special offers like discounts, promotional codes, and flexible gifting services to make shopping with you more convenient and attractive.

50%

of customers look for promotions or discounts when searching for a business online

Google/Ipsos research, Benefits of a Complete Listing, October 2017.

What types of special offers to create for your business

If you’re preparing for the holidays or other big shopping moments, standing out from the competition and attracting more customers can feel like a challenge.

According to research, 50 percent of customers look for promotions or discounts when searching for a business online. Having a diverse array of special offers and services at your disposal can make all the difference for your store.

Start with these 8 powerful marketing promotions to help your business stand out with potential customers:

  • Let them send long-distance gifts. Many times, shoppers want to have gifts delivered directly to their loved ones. You can attract those customers by offering special gifting services, including festive gift wrapping and ribbons, hand-written notes, and gift receipts to make it easy, convenient, and special for them.
  • Let them pick up their gifts in-store. Everybody needs a last-minute gift! If you sell to local customers or have a physical retail location, letting them pick up their orders from your store can help save the day — and make your business their hero.
    • Pro tip! You can add profile attributes to your Business Profile on Google to let people know how they can shop with you. You can indicate if your store offers “store pickup,” “curbside pickup,” or “in-store shopping.”
  • Let them give digital gift cards. Decisions, decisions! If your customers can’t decide which of your awesome products to purchase, digital gift cards make it easy for their loved ones to shop for themselves. Let them pick the amount they want to spend on the card and their recipient can redeem it for whatever they’d like.
  • Let them explore your gift guides. Who doesn’t like browsing a holiday catalog? Offering curated gift guides lets you not only showcase your best products, but also helps you draw attention to overlooked products and inventory that you want to prioritize.
  • Let them use timely discounts. Give shoppers the chance to save some money. Special promotional discounts during key shopping events can attract even more customers to your shop, especially because half of shoppers look for discounts and promotions when searching online1.
    • Pro tip! Posting from your Business Profile on Google is a quick and easy way to keep customers informed about these special savings.

Add posts to your Business Profile on Google to engage customers.

  • Let them have a free gift. Free gifts are another great way to make shoppers feel like they’re getting more value for their money without cutting your prices. We recommend offering them a choice from a group of products you select — that way, shoppers get a more personalized experience, and you can draw attention to products you want to showcase.
  • Let them ship their gift for free. Free shipping is an attractive online incentive businesses can offer customers. If you want to stand out from your competition, free shipping can be the beacon that guides them to your store.
  • Let them send a care package. Many shoppers are simply looking for a thoughtful way to let their loved ones know they care about them, even from far away. Curated care packages let you showcase the strengths, personality, and values of your brand while offering customers a truly unique way to show they care — one that big-box retailers just can’t match.

How to promote your offers

Once you’ve decided which offers to run, the next step is promoting them so your customers know they’re available.

Google gives you several powerful ways to promote your offers via your Business Profile on Google, social media, or Google Ads.

Promoting your offers with your Business Profile on Google

Your free Business Profile makes it simple and easy to promote your top offers. You can create posts that will display your offers in your profile when shoppers find you on Google Search or Maps.* You can also create welcome offers that incentivize customers to follow your business.

*Note: Posts more than a week old are archived, unless a date range is specified.

Create a welcome offer to give customers an exclusive offer when new customers follow your Business Profile for updates.

Promoting your offers on social media

Google My Business marketing kit is a free, easy, and powerful way to promote your offers across your social channels. With customizable templates for social media posts, you can spread the word about your promotions wherever your customers are.

Use your free Google My Business marketing kit to create beautifully-designed posts.

Promoting your offers with Google Ads

Google Ads is one of the best ways to reach customers across the internet. And with promotion extensions, you can add more value to your ads by highlighting your sales and promotions with an easy-to-read format that catches the eye of your potential customers and takes them directly to your promotion with a single click.

As shoppers search for the perfect gift for the holidays, a special occasion, or just to reconnect with loved ones, a combination of the tactics discussed in this lesson can help you get their attention and stand out from the crowd.

Make their gifting moments more joyful — and make your small business more successful — by showcasing your compelling offers.

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