How to list your products on Google

Starting an online store

Time to complete:

4 minutes


Let’s take a look at how you can get started quickly promoting your products on Google. First, we’ll show you how online retailers can list their products across Google for free. Then, we’ll explain how brick-and-mortar retailers can use a free Business Profile on Google Search and Maps to showcase their products to potential customers.

For online retailers: List your products on Google for free

Google is one of the most powerful ways to get your products in front of online shoppers all over the world.

Hundreds of millions of people shop using Google every day, and Google lets them find critical information about your store and products — like pricing, varieties, and availability — whenever they search for your offerings.

Listing your products on the Shopping tab, Google Search, Google Images, and more is completely free, so e-commerce businesses of all sizes and budgets can use Google to drive customers to their online stores.

Enable your products to appear in free product results on surfaces across Google like the Google Shopping tab, Google Search, Google Images and Google Maps.

Google’s partners make it easy

One of the easiest ways to get your products on Google is with the help of one of our trusted e-commerce partners. They take care of details like submitting your product information in the right format and keeping your product information up to date. All you need to do is focus on your business.

If your website is hosted on Shopify, WooCommerce or BigCommerce, these guides can help you get set up on Google Shopping quickly:

And if your website isn’t on one of these platforms, you can upload your product data to Google Merchant Center to get your products on Google.

For brick-and-mortar retailers: Showcase your products on your Business Profile on Google

Are you looking for a hassle-free way to let shoppers know what products your store has in stock?

Google lets you show your inventory directly on your Business Profile, so customers can see what products you have before they decide to visit your store. You can either set up automatic inventory updates or manually add products to your Business Profile.

Customers can click on the ‘Products’ tab on your profile to see your inventory.

Automatically update products on your Business Profile with Pointy

Pointy automatically adds your in-store inventory to your Business Profile on Google. It’s a great solution for retailers who want to show their in-store products to shoppers searching online without needing to set up a website.

With Pointy, your products will be listed in the “See What’s In Store” section of your Business Profile on Google. This means that when a customer searches for your store name on Google, they’ll be able to see what products you carry alongside other important information such as your opening hours and contact details.

Your products can also appear in free (non-ad) results across local Google surfaces, including Search, Images, Shopping, Maps, and Lens. This means that if a shopper searches on Google for a product you stock, your store has the opportunity to appear in that search result. From there, the shopper can get directions to your store or call you to reserve the item.

There are two easy ways to connect to Pointy. The first is through the Pointy box which is a small device that plugs in between the barcode scanner and point-of-sale (POS) system in your store. The second way is through an app that integrates directly with your POS system.

Connect to Pointy via the box or app and link your account to Google, then scan your products as you sell them at the register. Pointy finds the names and images to match each product barcode you scan and the info is automatically uploaded to your Business Profile on Google and to an online catalog for your store called a Pointy Page.

Pointy is free for retailers who connect via the app on their POS. For retailers connecting via the Pointy box, there is a fee for the hardware. For more information on set up and pricing, visit the Pointy Help Center or contact support@pointy.com.

Plug in your Pointy box and scan your products as normal and your inventory will be updated on Google automatically, so customers know what you have in stock.

Manually add products to your Business Profile

If you’d prefer to manually add products to your Business Profile, you can do so with the Product Editor function in your Business Profile.

We’ve now seen two ways to showcase your products on Google. For online retailers, any user on Google is a potential customer with free listings on Google. And if you want to help local customers know what products you offer, you can add your inventory to your Business Profile on Google automatically with Pointy, or do it manually.

Whether you’re an online retailer, a brick-and-mortar, or a mix of both, these tools can help you list your products across Google and reach more customers.

Stay connected

Learn more about Google’s small business tools and see how businesses are using them to reach their goals.

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