How to list your products on Google

Starting an online store

Time to complete:

4 minutes


A big part of running an e-commerce business is getting your products in front of shoppers looking to buy products like yours.

Online retailers of any size can list their products across Google for free to reach the hundreds of millions of people who shop using Google every day. In this lesson, we’ll show you multiple ways to reach these shoppers at the right moment with a trusted Google e-commerce partner or in Google Merchant Center.

Listing your products on the Shopping tab, Google Search, Google Images, and more is completely free, so e-commerce businesses of all sizes and budgets can use Google to drive customers to their online stores.

Enable your products to appear in free product results on surfaces across Google.

Google’s partners make it easy

One of the easiest ways to get your products on Google is with the help of one of our trusted e-commerce partners. They take care of details like submitting your product information in the right format and keeping your product information up to date. All you need to do is focus on your business.

If your website is hosted on Shopify, WooCommerce, or BigCommerce, these guides can help you get set up on Google quickly:

Create a feed in Merchant Center

And if your website isn’t on one of these platforms, you can use Google Merchant Center to get your products on Google.

Work with one of Google’s partners or directly in Google Merchant Center to start listing your products on Google for free. It’s a great way to gain more visibility for your business and reach shoppers looking for products like yours.

How to list your products on Google: