Learn how to get your business online
If your business is a physical location without an online presence, your first step is to create one so you can continue to connect with customers. To get your business online, we’ve compiled a step-by-step guide.
Learn how to
Learn how to
Build your online presence
Make sure customers can find you
It's now even more important for your business to be found online and to provide updated information to potential customers. A Business Profile on Google will help you show up on Google Search and Maps. Add photos, post updates, and add your website address – if you need a website, we can show you how to create one.
Create a website for your business
To help you get discovered online and showcase your business, you’ll want to create a website and start with a unique web address. (Don’t worry, there are website builders for all skill levels.) Drive traffic by adding your website address to your Business Profile.
Engage customers through social media
Social media can help round out your online presence, let customers learn more about your business, and engage with them directly. We recommend learning the basics to choose which platforms are best for you, then making a social media plan.
Special offers to help keep your business top of mind
We’ve teamed up with our friends at HootSuite, HubSpot, and Constant Contact to help you stay in contact with your audience. View offers
Start an online store
Open a store online
If the primary way you’re interacting with customers is online, an ecommerce store is a great way to continue doing business. An online store gives you a new avenue to sell your products and services, and accept payment securely.
See how to market and ship products
To start selling your products online, there are a few new things to consider. You’ll likely adjust pricing for online, plan out how to deliver your products, and think about how to best showcase them. These guides can help.
Special offers to help set up your online store
We’ve teamed up with our friends at Shopify, Lightspeed, and BigCommerce to easily get your store from offline to online. View offers
Reach more customers
Grow your business with ads
Online advertising is an effective way to reach more customers. With Google Ads, you can get your business to appear at the exact moment people are searching for what you offer.
Learn and grow from insights
Helpful data from Google Analytics can tell you how your customers are interacting with your website and ad campaigns. Once you gather new insights, you can make smarter decisions on where to focus your efforts and then make adjustments.
Showcase your business with video
Video can showcase your business in a more personal way, and connect with people who are interested in what you have to offer. Get your business on YouTube to share your story, show product tutorials, run live workshops, and answer questions. You can also hold video meetings on the go, virtual training classes, remote interviews, and more with Google Meet.
Keep learning with digital skills training
The resources above can help you get started. To continue learning, we invite you to dive into our other valuable online resources.
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Grow with Google OnAir
Grow your digital skills no matter where you’re located through virtual workshops and events
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Skillshop
Master the Google tools you use at work with self-paced courses and certifications
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Applied Digital Skills
Learn everyday digital skills using free video-based lessons
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Quick Help
Watch short videos to help you get tasks done and make the most of Google tools
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