Learn how to get your business online

If your business is a physical location without an online presence, your first step is to get online so you can continue to connect with customers. To get your business online, we've compiled a step-by-step guide.

Learn how to

Learn how to

Build your online presence

Make sure customers can find you

It's now even more important for your business to be found online and to provide updated information to potential customers. A Business Profile on Google will help you show up on Google Search and Maps. Add photos, post updates and add your website address—if you need a website, we can show you how to create one.

Create a website for your business

To help you get discovered online and showcase your business, you'll want to create a website and start with a unique web address. (Don't worry, there are website builders for all skill levels.) Drive traffic by adding your website address to your Business Profile.

Engage customers through social media

Social media can help round out your online presence, let customers learn more about your business and engage with them directly. We recommend learning the basics to choose which platforms are best for you, then making a social media plan.

Special offers to help keep your business top of mind

We've teamed up with our friends at HootSuite, HubSpot and Constant Contact to help you stay in contact with your audience. View offers

Start an online store

Open a store online

If the primary way you're interacting with customers is online, an ecommerce store is a great way to continue doing business. An online store gives you a new avenue to sell your products and services and accept payment securely.

Build your online shop

See how to market and ship products

To start selling your products online, there are a few new things to consider. You'll likely adjust pricing for online, plan out how to deliver your products, and think about how to best showcase them. These guides can help.

Special offers to help set up your online store

We've teamed up with our friends at Shopify, Lightspeed and BigCommerce to easily get your store from offline to online. View offers

Reach more customers

Grow your business with ads

Online advertising is an effective way to reach more customers. With Google Ads, you can get your business to appear at the exact moment people are searching for what you offer.

Learn and grow from insights

Helpful data from Google Analytics can tell you how your customers are interacting with your website and ad campaigns. Once you gather new insights, you can make smarter decisions on where to focus your efforts and then make adjustments.

Showcase your business with video

Video can showcase your business in a more personal way, and connect with people who are interested in what you have to offer. Get your business on YouTube to share your story, show product tutorials, run live workshops and answer questions. You can also hold video meetings on the go, virtual training classes, remote interviews and more with Google Meet.

Keep learning with digital skills training

The resources above can help you get started. To continue learning, we invite you to dive into our other valuable online resources.

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