Your free brand channel on YouTube serves as the single home for your business's videos. Add your logo, business name and customise the landing page banner to reflect what's unique about your business. You can also invite collaborators to upload videos and manage content, so it's a team effort.
People turn to YouTube when they want to learn about or discover something new. By creating videos that introduce your business or explain how to do certain things related to your product or service, you can make personal connections with your customers and reach new audiences, all for free.
Stand out online with the right tools
Start today with a personalised plan of Google products.Get the essentials
Tell your story
Start a free channel for your business
Did you know?
Over 90% of consumers say that they’ve discovered new products and brands on YouTube*
Video marketing tips
Get more eyes on your business with YouTube
Create a trailer
Tell people what’s great about your business with a short, introductory video.
Write clear descriptions
The first few sentences will appear in YouTube search results, so get the important stuff up top.
Add your business info
Don't forget to include your website and other contact info so that people know how to find you.
Make your channel your own
Add your logo and customise your channel banner to further engage people with your brand.
Embed your videos
Generate excitement about your brand by including your video content on your site, social media channels, emailers and digital newsletters.
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Along with YouTube, Google offers an array of products to help small businesses grow. Discover more with a personalised plan.Get the essentials
Learn more about Google's small business tools and see how businesses are using them to reach their goals.