Stand out online with video marketing

Every business has a story to tell. Video is a great way to connect with customers, share what you do and help people learn about your products or services.

YouTube is great for people who are just starting a new business, or for small business owners like myself, because we’re all on a budget.

Stephanie Syberg, Owner & Developer, Tulane’s Closet

People turn to YouTube when they want to learn about or discover something new. By creating videos that introduce your business or explain how to do certain things related to your product or service, you can make personal connections with your customers and reach new audiences, all for free.

Stand out online with the right tools

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Tell your story

Start a free channel for your business

Stand out and reach more customers with sight, sound and motion. Video is a great way to showcase the personality and expertise of your business. In only a few simple steps, you can create a free YouTube channel and start posting videos to create a deeper connection with your customers.

Your free brand channel on YouTube serves as the single home for your business's videos. Add your logo, business name and customise the landing page banner to reflect what's unique about your business. You can also invite collaborators to upload videos and manage content, so it's a team effort.

Video marketing tips

Get more eyes on your business with YouTube

Create a trailer

Tell people what’s great about your business with a short, introductory video.

Write clear descriptions

The first few sentences will appear in YouTube search results, so get the important stuff up top.

Add your business info

Don't forget to include your website and other contact info so that people know how to find you.

Make your channel your own

Add your logo and customise your channel banner to further engage people with your brand.

Embed your videos

Generate excitement about your brand by including your video content on your site, social media channels, emailers and digital newsletters.

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