Helping your business through COVID-19

For the most timely information and guidance on COVID-19 for businesses, please refer to the New Zealand Government’s central resource for business, and the New Zealand Government COVID-19 website for general information.

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Steps you can take today

  • Keep your customers informed

    You may need to adjust your business operations during this time. This could mean changing your hours, temporarily closing, or changing the types of products and services you offer.

    Make sure to share this updated information on all of your online channels, like your website, Business Profile on Google and social media channels.

    Note: To protect the health and safety of our team members during COVID-19, we are operating with limited support. Find out more here.

  • Continue to adapt to new customer behaviour

    Customer behaviour is changing with new regulations, so you may be wondering what your specific customers need from a business like yours right now. Consider asking them directly via your social media channels, or using tools like Google Trends and Google Alerts for insight into your local market or industry.

    You may also be looking to shift some of your products or services online. Start by thinking about what value you offer your customers. Are there ways for you to offer that value in a different format or online channel? For example:

    • A retailer with a brick and mortar shop might sell products online
    • A restaurant might offer online ordering for pickup and delivery
    • A personal trainer might begin virtual training sessions for clients
    • An artist might host a YouTube livestream to teach classes

    If you do not have a website for your business, start by getting a domain and exploring options for building a website. Your website can be simple – just make sure you include key information about your business and how potential customers can contact you.

    You can also consider starting a free YouTube channel for your business. You can create videos to introduce your business, showcase what’s great about your products or services or teach customers how to do something new.

  • Run your business remotely

    While your team is working remotely, try these digital tools to help you and your team stay connected and productive from afar.

  • Adjust your advertising

    As this situation evolves and customer behaviour changes, online advertising is one way to keep your current and potential customers up to date. With Google Ads, you can communicate the information that you think is most relevant to them during this time, like changes to your offerings, inventory, or hours.

    Google Ads has built-in automated solutions that will help optimise your ad campaigns to show the right message to the right user, at the right time. To ensure your advertising is reflecting your business priorities, you may also want to update your Google Ads campaigns.

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