Show up on Google Search and Maps
Many consumers turn to Google to search for products that they need. If you have a physical shop or sell to local customers, you can turn those searches into customers by claiming your free Business Profile on Google. A complete profile gives potential customers the information they need to shop with you.
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Free
Show up on Google Search and Maps
Many consumers turn to Google to search for products that they need. If you have a physical shop or sell to local customers, you can turn those searches into customers by claiming your free Business Profile on Google. A complete profile gives potential customers the information they need to shop with you.
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Create a website
Having a dedicated website for your business is a powerful marketing tool. Our guide makes creating a website easy, with valuable tips and recommendations for website builder tools.
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Optimize your website
Once you have a website, you have a place where shoppers can find out more about what you’re selling. Next, you’ll want to make sure that people can find your website on search engines. One way to do this is through Search Engine Optimization (SEO).
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Next: Do Business Online
Well done!
You’ve taken important steps to make sure that your business is found on Google.
- Claimed your Business Profile on Google
- Created a website
- Optimised your website
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Create a website
Having a dedicated website for your business is a powerful marketing tool. Our guide makes creating a website easy, with valuable tips and recommendations for website builder tools.
-
Optimize your website
Once you have a website, you have a place where shoppers can find out more about what you’re selling. Next, you’ll want to make sure that people can find your website on search engines. One way to do this is through Search Engine Optimization (SEO).
Set up your website for e-commerce
One common way to sell products is through your own website. Our guide will help you add e-commerce functionality to your existing site, whether you want to sell dozens of products, or experiment with just a few.
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Set up your website for e-commerce
One common way to sell products is through your own website. Our guide will help you add e-commerce functionality to your existing site, whether you want to sell dozens of products, or experiment with just a few.
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Free
List your products on your Business Profile
If you have a physical shop, you can show your inventory directly on your Business Profile with our tool, Pointy from Google, so that customers can call to reserve an item or know what you have before they decide to visit your shop.
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Consider Google Pay for transactions
As people increasingly use the web to shop, they expect the purchase process to be simple, swift and safe. You can simplify payments, sell more online and make your e-commerce transactions more secure, all with Google – using Google Pay.
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Next: Work Smarter
Well done!
You’ve taken important steps to learn how to do business online.
- Learned how to sell on your website
- Listed your products on Google
- Listed your products on your profile
- Considered Google Pay
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Free
List your products on your Business Profile
If you have a physical shop, you can show your inventory directly on your Business Profile with our tool, Pointy from Google, so that customers can call to reserve an item or know what you have before they decide to visit your shop.
-
Consider Google Pay for transactions
As people increasingly use the web to shop, they expect the purchase process to be simple, swift and safe. You can simplify payments, sell more online and make your e-commerce transactions more secure, all with Google – using Google Pay.
Get professional tools and email
With the right digital tools, you can streamline tasks so you can focus on the work that matters most. Google Workspace for business is a collection of work applications to help you get things done. Plus, you can get a professional email address like joe@your-business.com.
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Get professional tools and email
With the right digital tools, you can streamline tasks so you can focus on the work that matters most. Google Workspace for business is a collection of work applications to help you get things done. Plus, you can get a professional email address like joe@your-business.com.
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Free
Measure your success online
When it comes to business, it’s essential to measure how people engage with your website. What behaviour leads to a purchase? Are people running into any barriers? Google Analytics can help you understand your web traffic so that you can make your website even better.
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Free
Stay informed on your industry
When you’re busy running a business, it’s tough keeping up with the latest industry news. But the more you know, the savvier you’ll be. Setting up Google Alerts is a quick and easy way to get free business news and information delivered directly to you.
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Next: Reach Customers
Well done!
You’ve taken important steps to learn how to work smarter.
- Got professional tools and emails
- Measured your success with Google Analytics
- Set up Google Alerts to gather insights
- Learned how to run Google Surveys
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Free
Measure your success online
When it comes to business, it’s essential to measure how people engage with your website. What behaviour leads to a purchase? Are people running into any barriers? Google Analytics can help you understand your web traffic so that you can make your website even better.
-
Free
Stay informed on your industry
When you’re busy running a business, it’s tough keeping up with the latest industry news. But the more you know, the savvier you’ll be. Setting up Google Alerts is a quick and easy way to get free business news and information delivered directly to you.
Use email marketing to reconnect
Email marketing is a useful tool for staying in touch with your customers – it’s targeted, flexible and relatively inexpensive. It can be used to encourage customers to come back, show them new products, share promotions, special offers and more.
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Use email marketing to reconnect
Email marketing is a useful tool for staying in touch with your customers – it’s targeted, flexible and relatively inexpensive. It can be used to encourage customers to come back, show them new products, share promotions, special offers and more.
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Join the conversation online
Your customers are active online and on social media, leaving reviews and looking for content. Consider where you might be able to engage with your customers online to make a good impression and encourage them to visit you online (or in person).
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Free
Bring your brand to life with video
On YouTube, businesses of all sizes can bring what makes them unique to life. Create a channel in just a few steps, then upload product tutorials, shop walk-throughs and more to share your business with an engaged audience.
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Advertise your business online
Google Ads gets you in front of customers with a tool that lets you decide where you want to advertise, set a budget that works for you and only pay when someone clicks your ad.
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Keep learning
Well done!
You’ve taken important steps to reach customers online
- Used email marketing to connect
- Joined the conversation online
- Brought your brand to life on YouTube
- Advertised your business online
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Join the conversation online
Your customers are active online and on social media, leaving reviews and looking for content. Consider where you might be able to engage with your customers online to make a good impression and encourage them to visit you online (or in person).
-
Free
Bring your brand to life with video
On YouTube, businesses of all sizes can bring what makes them unique to life. Create a channel in just a few steps, then upload product tutorials, shop walk-throughs and more to share your business with an engaged audience.
-
Advertise your business online
Google Ads gets you in front of customers with a tool that lets you decide where you want to advertise, set a budget that works for you and only pay when someone clicks your ad.