Put digital to work for your retail business

Retail businesses sell products in physical shops, online or often both. No matter what you offer, customers want to find you, buy from you and keep in touch online. We’re here to help you learn how.

2B
Every month in 2020, Google helped drive over 2 billion direct connections, including phone calls, requests for directions, messages, bookings, and reviews for American businesses¹
2B Every month in 2020, Google helped drive over 2 billion direct connections, including phone calls, requests for directions, messages, bookings, and reviews for American businesses¹
89
89% of consumers in surveyed countries in Europe expect to be able to make a purchase from a retailer online²
89 % 89% of consumers in surveyed countries in Europe expect to be able to make a purchase from a retailer online²
70
70% of small businesses say that they are always looking for ways to save time at work³
70 % 70% of small businesses say that they are always looking for ways to save time at work³
61
61% of consumers in surveyed countries in Europe say that supporting small, family-owned or local businesses is important to them⁴
61 % 61% of consumers in surveyed countries in Europe say that supporting small, family-owned or local businesses is important to them⁴
  • ¹ Google Data, March 2021.
  • ² Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=300 online consumers 18+ per market. Jan 28-31, 2021.
  • ³ Google/Ipsos, SMB Perceptions, May 2018.
  • ⁴ Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=1000 online consumers 18+ per market. April 22-25, 2021.
  • ⁵ Google/Verto, Journey Finder, U.S., March 2018–July 2018.