Your free brand channel on YouTube serves as the single home for your business' videos. Add your logo, business name, and customize the landing page banner to reflect what's unique about your business. You can also invite collaborators to upload videos and manage content, so it's a team effort.
People turn to YouTube when they want to learn about or discover something new. By creating videos that introduce your business or explain how to do certain things related to your product or service, you can make personal connections with your customers and reach new audiences, all for free.
Find the right tools for your small business
Get started with your step-by-step Digital Essentials Guide.Get the essentials
Tell your story
Start a free channel for your business
Video marketing tips
Get more eyes on your business with YouTube
Create a trailer
Tell people what’s great about your business with a short, introductory video.
Write clear descriptions
The first few sentences will appear in YouTube search results, so get the important stuff up top.
Add your business info
Don't forget to include your website and other contact info so people know how to find you.
Make your channel your own
Add your logo and customize your channel banner to further engage people with your brand.
Embed your videos
Generate excitement about your brand by including your video content on your site, social media channels, emailers, and digital newsletters.