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Your Digital Essentials Guide

Explore the top things to do now to help your small business succeed online.

  1. Be Found on Google
  2. Do Business Online
  3. Work Smarter
  4. Reach Customers

To start, choose your business type

Grow your retail business online

Grow your service business online

Grow your restaurant business online

Other or not sure?

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Download your Digital Essentials Guide

Get a PDF to read offline or to use as a checklist.

You’ve now got the essentials

Continue to improve with our free educational lessons.


  • 1 Google/Verto, Journey Finder, U.S., March 2018–July 2018
  • 2 Google/Ipsos, SMB Value of Websites Among Consumers, US, May 2018, n of 1,510 US consumers aged 18-64
  • 3 Google/Ipsos, The Value of a Website with SMB Decision-Makers, May 2018
  • 4 Google commissioned Ipsos COVID-19 tracker, US, ~n=900 online consumers 18+. April 22-25, 2021

  • 1 Ipsos research, Benefits of a complete listing 2017
  • 2 Google commissioned Ipsos COVID-19 tracker, US ~n=305 online consumers 18+. Jan 28-31, 2021
  • 3 Google/Ipsos, The Value of a Website with SMB Decision-Makers, May 2018
  • 4 Google commissioned Ipsos COVID-19 tracker, US, ~n=900 online consumers 18+. April 22-25, 2021

  • 1 Google commissioned Ipsos COVID-19 tracker, US ~n=300 online consumers 18+. Jan 28-31, 2021
  • 2 Google commissioned Ipsos COVID-19 tracker, US ~n=300 online consumers 18+. Jan 28-31, 2021
  • 3 Google/Ipsos, The Value of a Website with SMB Decision-Makers, May 2018
  • 4 Google commissioned Ipsos COVID-19 tracker, US, ~n=900 online consumers 18+. April 22-25, 2021

  • 1 Google commissioned Ipsos COVID-19 tracker, US ~n=302 online consumers 18+. Jan 28-31, 2021
  • 2 Google commissioned Ipsos COVID-19 tracker, US ~n=302 online consumers 18+. Jan 28-31, 2021
  • 3 Google/Ipsos, The Value of a Website with SMB Decision-Makers, May 2018
  • 4 Google commissioned Ipsos COVID-19 tracker, US, ~n=900 online consumers 18+. April 22-25, 2021