Get ready for the holiday shopping season with Google

Whether they’re looking to make a purchase in-store or online, shoppers turn to the internet to help with their holiday shopping. Stand out online and connect with those shoppers with the help of tools and resources from Google.

Stand out to local shoppers

Local Opportunity Finder is a tool that shows you the number of searches for businesses like yours in your area, and gives you specific tips on how to stand out to customers nearby. Explore the opportunity on Google Search and Maps, all for free.

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holiday tip

Make sure you stand out to local customers. Mobile searches like “where to buy ugly Christmas sweater” and “where to buy cards” have grown over 85% in the past two years. 1

Reach customers looking online for gift ideas

Whether you have a website or a physical storefront, Google Ads can help you show up when people are searching for products and services like yours. Set your own budget and only pay for results, like clicks to your website or directions to your business.

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Call for help signing up, Mon-Fri, 9am-9pm ET

holiday tip

Promote your business now. 67% of holiday shopping was planned before purchase, whether customers ended up buying in stores or online. 2

Find the right products to help you this holiday season

Google has tools to help your small business succeed during the holidays, and throughout the year. Get a personalized plan to discover the right Google products to help you stand out online, reach more customers, and work more efficiently.

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holiday tip

Get your business on Google today. Google creates more than 3 billion direct connections between businesses and their customers each month. 3

Stay connected

Learn more about Google’s small business tools and see how businesses are using them to reach their goals.

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1 Google Data, US, January - June 2015 vs. January - June 2017

2 Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019

3 Deloitte, Connected Small Businesses US, January 2018

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