When you search on Google, you’ve probably seen ads like the one below. They usually include a business name, a short description, and either a website link, phone number, or button to get directions.
What makes Google Ads effective is that they show up when people are actively searching for what they need and are in the process of making a decision. Your ads can appear as people are looking for businesses like yours or for services or products you offer. Getting in front of people at just the right moment can turn them into valuable customers.