Build your online presence in just a few steps

We’re here to help your business stand out online. Follow our simple guide and discover how to:

  • Show up on Google
  • Create or improve your website
  • Reach more customers and build loyalty
  • Work effectively from anywhere

Click on your business type to get started:

I'm not sure

Stand out on Google Search and Maps 

Looks like {[emeaGmbGuide.name]} doesn’t have a Business Profile yet

Looks like you haven’t claimed the Business Profile for {[emeaGmbGuide.name]} yet

You’ve claimed the profile for {[emeaGmbGuide.name]}. Now make it even better.

Control how your business appears on Google Search and Maps and engage with customers with your Business Profile.

  • Keep your contact info and opening hours up-to-date
  • Respond to customer reviews
  • Share updates, add a menu, enable in-person or virtual bookings, and show what products you offer

Create your free Business Profile on Google and make sure you show up on Search and Maps.

Create your free Business Profile on Google and make sure you show up on Search and Maps.

Attract more customers on Google Search and Maps by updating your Business Profile regularly.

Create my profile Create my profile Claim my profile Update my profile

A sample Business Profile on Google, featuring the business's name, contact information, photos and reviews.

Download a PDF summary of the steps in this guide.

Download guide

Build your presence with a website

Optimise your website

Create a website to showcase your products and services, share your story and sell products with ecommerce tools. (Already have a website? to improve it.)

Make sure you’re providing the best experience for your customers by checking your website speed. If you’re not already selling online, consider adding ecommerce and accepting payments on your site. (Don’t have a website? )

Get started with a website builder tool

Upgrade your website

Website builders make it easier for non-technical people to build websites. Some even support the ability to sell products online. Get started with one of our partners.

If you’re not already selling products online, these partners can help you add ecommerce functionality to your existing website, or even create a brand new website.

Get a custom web address

Choose a website address like www.example-business.com, that is short, memorable and easy to spell. Check if your website address (also called a domain name) is available from Google Domains.

Check if your desired website domain is available

40%

Businesses with a business website see 40% faster growth 1

Build customer relationships

See how to use video, email and social media to engage with customers directly, keep them informed, and build loyalty.

Download a PDF summary of the steps in this guide.

Download guide

Reach new customers

Get in front of customers when they’re searching for products or services like yours by advertising on Google Search and Maps. Set a monthly budget that works for you and never go over it.

Google Ads

Drive website visits, phone calls or shop visits, and only pay for results, like when users click on your ad.

Learn more

Learn the fundamentals

Know the basics of online marketing Get the basics on online search ads

Smart Shopping Campaigns

Put your products in front of shoppers who are looking for what you offer on Google, and only pay when they click.2

Learn more

Get started with one of our partners

Using Smart Shopping Campaigns with Shopify Using Smart Shopping Campaigns with WooCommerce

Work with anyone, from anywhere

Google Workspace is a collection of work applications, like email, video conferencing, calendar, chat, documents, file storage and more. These apps make it easier to create, collaborate and get things done – no matter where you’re working from.

  • Get a custom, professional email address like joe@your‑company.com with Gmail.
  • Enjoy easy, secure video conferencing with Google Meet.
  • Collaborate on documents, spreadsheets and presentations.

Plans start as low as R4.14 per user per month.
Try it out for 14 days for free.

Start my free trial Learn more

Want to see how easy it is to work from anywhere?

See how you can work remotely with Google Workspace.

Download a PDF summary of the steps in this guide.

Download guide

Keep improving with Google resources and tools

  • 1. Boston Consulting Group (BCG).
  • 2. In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

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