Since people go online to find new businesses every day, advertising on Google is a great way to reach new potential customers. More than half of smartphone users say that they have discovered a new company or product when conducting a search on their smartphones.3
This gives businesses an opportunity to get new customers by providing the right solution at the right time. Auto shops can promote their services to people searching for car repair, while bakeries can showcase their baked goods to people looking for a birthday cake. 1 in 3 smartphone users have purchased from a company or brand other than the one they intended to because of information provided in the moment they needed it.4
It’s a great time to be a small business. The tools that are available now allow us to reach an audience that we historically couldn’t reach.
Anthony Qaiyum, President, Merz Apothecary