Your Digital Essentials Guide

Explore the top things to do now to help your small business succeed online.

  1. Be Found on Google
  2. Do Business Online
  3. Work Smarter
  4. Reach Customers

To start, choose your business type

Grow your retail business online

Grow your service business online

Grow your restaurant business online

Other or not sure?

See general suggestions

Download your Digital Essentials Guide

Get a PDF to read offline or to use as a checklist.

You’ve now got the essentials

Continue to improve with our free educational lessons.


  • 1 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=1000 online consumers 18+ per market. April 22-25, 2021.

  • 1 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=300 online consumers 18+ per market. Jan 28-31, 2021.
  • 2 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=1000 online consumers 18+ per market. April 22-25, 2021.

  • 1 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=300 online consumers 18+ per market. Jan 28-31, 2021.
  • 2 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=300 online consumers 18+ per market. Jan 28-31, 2021.
  • 3 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=1000 online consumers 18+ per market. April 22-25, 2021.

  • 1 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=300 online consumers 18+ per market. Jan 28-31, 2021.
  • 2 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=300 online consumers 18+ per market. Jan 28-31, 2021.
  • 3 Google commissioned Ipsos COVID-19 tracker, DE, ES, FR, GB, IT, RU, ~n=1000 online consumers 18+ per market. April 22-25, 2021.