Topics
Getting your business online
See how to create a website, add your business to Google, get on social media, and more.
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Five options for getting your business online
Intro
7 min
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Stand out on Search and Maps with a free Business Profile
by Skillshop
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Create, build, and make the most of your business website
5 min
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Sell your products online with e-commerce
14 min
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5 Tips for collecting leads on your website
6 min
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5 Tips to boost food orders on your website
5 min
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Create an effective social media plan
16 min
Standing out on Search and Maps
Learn how to attract and connect with more customers by leveraging reviews, posts, and free marketing materials.
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Stand out on Search and Maps with a free Business Profile
by Skillshop
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How to reply to both positive and negative reviews
3 min
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Tips for getting more online reviews
3 min
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10 Post ideas for your Business Profile on Google
3 min
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Stand out with free personalized posters and materials
3 min
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Is your Business Profile Driving Results?
6 min
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Collect leads and bookings with your Business Profile
4 min
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Drive reservations and food orders from your Business Profile
4 min
Understanding SEO
Learn the basics of how Google Search works and see how to get started with Search Engine Optimization (SEO).
Gathering insights
See how to use Google tools to gain insights into your customers and drive business results.
Starting an online store
Discover how to list your products online, make it easy to shop with you, and create compelling offers.
Using email marketing
Learn the basics of email marketing including how to build your customer list, how to craft compelling emails, and how to understand your results.
Advertising Online
Discover the benefits of online advertising, how to write great ads, and how to measure online advertising success.
More free digital skills training
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Free digital skills training
Hosted by Google and Canva for National Small Business Week, this workshop will explore elements of a powerful brand and how to develop your own
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SEO Workshop
Hosted by one of Google’s internal SEO experts, this workshop will give you a behind-the-scenes view into how Google approaches SEO for its own sites
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YouTube Creative Workshop
Learn how to shoot an engaging video for your business
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Email Marketing Workshop
Engage customers with well-designed emails, deliver tailored messages, and track performance
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Productivity Workshop
Learn how to work smarter with Google’s Productivity Tools
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Reach Local Diners
Learn how to reach nearby diners and increase sales for your restaurant
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Grow with Google OnAir
Grow your digital skills no matter where you’re located through virtual workshops and events
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Primer
Explore bite-sized lessons to help you better your business
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Quick Help
Watch short videos to help you get tasks done and make the most of Google tools
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Applied Digital Skills
Use these lessons to do market research, write a business plan, prepare for financing, and other activities to help your small business succeed
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