Get your business and your products to show up on Google for the holiday shopping rush. Check out the holiday success checklist now.

Put digital to work for your retail business

Retail businesses sell products in physical stores, online, or often both. No matter what you offer, customers want to find you, buy from you, and keep in touch online. We’re here to help you learn how.

70
Over 70% of consumers use Google Search to research before they make a purchase¹
70 % Over 70% of consumers use Google Search to research before they make a purchase¹
91
91% of US consumers expect to be able to make a purchase from a retailer online²
91 % 91% of US consumers expect to be able to make a purchase from a retailer online²
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70% of small businesses say they are always looking for ways to save time at work³
70 % 70% of small businesses say they are always looking for ways to save time at work³
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60% of U.S. consumers say that supporting small, family-owned or local businesses is important to them⁴
60 % 60% of U.S. consumers say that supporting small, family-owned or local businesses is important to them⁴
Explore our lesson library to continue learning

Explore our lesson library to continue learning

  • ¹ Google/Verto, Journey Finder, U.S., March 2018–July 2018
  • ² Google commissioned Ipsos COVID-19 tracker, US ~n=300 online consumers 18+. Jan 28-31, 2021
  • ³ Google/Ipsos, SMB Perceptions, May 2018
  • ⁴ Google commissioned Ipsos COVID-19 tracker, US, ~n=900 online consumers 18+. April 22-25, 2021
  • ⁵ Google/Verto, Journey Finder, U.S., March 2018–July 2018