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Reach more customers with Google’s small business marketing solutions

Today, 3 out of 4 online customers use a search engine to find a business.1 Google can help you connect with new customers when they’re searching for products or services you offer.

Photo of Lundy Wilder, Founder, Villa Lagoon Tile
With the web, we’ve been able to expose our products to people who have never seen them before. Now we’re getting calls from customers everywhere under the sun.

Lundy Wilder, Founder, Villa Lagoon Tile

When people search, they mean business

People search on Google when they’re ready to act — to buy something, find a service, or book an appointment. In fact, 3 in 4 people who conduct a local search on their smartphone visit a related business in person within 24 hours.2

Find the right tools for your small business

Get started with your step-by-step Digital Essentials Guide.

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Get new customers by showing up at just the right time

Since people go online to find new businesses every day, advertising on Google is a great way to reach new potential customers. More than half of smartphone users say that they have discovered a new company or product when conducting a search on their smartphones.3

This gives businesses an opportunity to get new customers by providing the right solution at the right time. Auto shops can promote their services to people searching for car repair, while bakeries can showcase their baked goods to people looking for a birthday cake. 1 in 3 smartphone users have purchased from a company or brand other than the one they intended to because of information provided in the moment they needed it.4

It’s a great time to be a small business. The tools that are available now allow us to reach an audience that we historically couldn’t reach.

Anthony Qaiyum, President, Merz Apothecary

Let Google help you attract more customers

Google offers a number of products to help you connect with new potential customers.

Google Ads lets you easily create affordable online ads that can appear when users search for businesses like yours on Google Search and Maps.

For service providers like plumbers and housekeepers, Local Services ads are designed specifically to help generate leads with local customers nearby.

And with Google Analytics on your website, you can better understand your customers so you can make your online marketing efforts even more effective.

Whether you offer a service locally or sell a product globally, Google can help you get in front of the right customers looking for what you offer.


Nearly two out of three small businesses are using online ads to reach new customers.5

Start growing your business today

Learn how to build your online presence with our step-by-step guide.

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1 Ipsos Research, Benefits of a Complete Listing, October 2016

2 Google/Purchased Digital Diary: How Consumers Solve Their Needs in the Moment, May 2016

3-4 Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015

5 Google/Ipsos, SMB Perceptions, May 2018

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