Stand out online with Google’s tools for small businesses

Every month, Google helps drive 100 billion visits to business websites, and creates more than 3 billion direct connections between businesses and their customers.1 Make the most of Google’s free online business tools to create a strong web presence for your company.

Google My Business is simple to use and allows us to share in-store events and sales with our potential customers in a matter of minutes.

Brooke, Owner, Little Sprout

Everyone turns to Google for answers. Even you.

Whenever you have a question, need directions or anything in between, you probably turn to Google. Every month there are billions of searches on Google for restaurants, clothes shops, salons, hotels and more.2

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Make a good first impression online

Many customers will have their first interaction with your business on the web, so it’s important to put your best foot forward. A quality online presence will help you build credibility and attract new customers.

Today’s customers expect businesses – even small ones – to have a web presence. If a business does not have a website, 45% of customers look for an alternative business.3

Getting the right info in front of users when they’re searching can help you turn users into customers. With 4 out of 5 consumers using search engines to find local information like shop address, business hours and directions,4 you want to make sure that your business info is easily available and accurate on Google.

From the beginning, we knew how important it was to show up high on Google searches, and that's what we've aimed toward this whole time.

Gina Locklear, Founder, Zkano Socks

Build a strong web presence with Google’s free online business tools

Google offers a number of free tools to help you show up when customers are searching for services or products that you offer.

Google My Business can help you stand out on Google Search and Maps. With your free Business Profile, you can manage how your business appears on Google by adding photos, updating your address or hours or linking to your website. If you don’t have a website, Google can build you one for free.

Video has become a popular way for customers to discover new businesses online. Create a free YouTube channel for your business to tell your story, demonstrate your products and showcase your expertise.

When it comes to getting more business, making a good impression online can make all the difference. Look your best and make every customer interaction count with the right products from Google.


55% of people search for a product on Google and then learn more by going to YouTube before they buy it.5

Find the right tools to stand out online

Answer a few questions and we’ll build you a personalised plan of Google products to help you reach your goals.

Get the essentials

1 Deloitte, Connected Small Businesses US, United States, January 2018 

2 Internal Data, United States, March 2016

3 Google/Ipsos, SMB Value of Websites, United States, June 2018

4 Google/Ipsos, Understanding Consumers' Local Search Behavior, United States, May 2014

5 Google/Magid Advisors, 'The Role of Digital Video in People’s Lives', United States, August 2018

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