Resources to help your small business manage through uncertainty [Bushfires & COVID-19]

Reach more customers with Google’s small business marketing solutions

Today, 3 out of 4 online customers use a search engine to find a business.1 Google can help you connect with new customers when they’re searching for products or services that you offer.

REACH MORE CUSTOMERS
With Google Ads, you can put your money into a campaign, and measure that click right through your website and to a sale.

Ben, SEM & SEO Specialist, Snowy's

When people search, they mean business

People search on Google when they’re ready to act – to buy something, find a service or book an appointment. In fact, 3 in 4 people who conduct a local search on their smartphone visit a related business in person within 24 hours.2

Find the right tools for your small business

Answer a few questions and receive your personalised plan of Google products.

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Get new customers by showing up at just the right time

Since people go online to find new businesses every day, advertising on Google is a great way to reach new potential customers. More than half of smartphone users say that they have discovered a new company or product when conducting a search on their smartphones.3

This gives businesses an opportunity to get new customers by providing the right solution at the right time. Mechanics and garages can promote their services to people searching for car repair, while bakeries can showcase their baked goods to people looking for a birthday cake. 1 in 3 smartphone users have purchased from a company or brand other than the one that they intended to because of information provided in the moment that they needed it.4

It’s a great time to be a small business. The tools that are available now allow us to reach an audience that we historically couldn’t reach.

Anthony Qaiyum, President, Merz Apothecary

Let Google help you attract more customers

Google offers a number of products to help you connect with new potential customers.

Google Ads lets you easily create affordable online ads that can appear when users search for businesses like yours on Google Search and Maps.

And with Google Analytics on your website, you can better understand your customers so that you can make your online marketing efforts even more effective.

Whether you offer a service locally or sell a product globally, Google can help you get in front of the right customers looking for what you offer.

2/3

Nearly two out of three small businesses are using online ads to reach new customers.5

Find the right tools to reach more customers

Answer a few questions and we’ll build you a personalised plan of Google products to help you reach your goal.

Get my plan

1 Ipsos Research, Benefits of a Complete Listing, United States, October 2016

2 Google/Purchased Digital Diary: How Consumers Solve Their Needs in the Moment, United States, May 2016

3-4 Consumers in the Micro-Moment, Wave 3, Google/Ipsos, United States, August 2015

5 Google/Ipsos, SMB Perceptions, United States, May 2018

Stay connected

Learn more about Google's small business tools and see how businesses are using them to reach their goals.

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