10 Post ideas for your Business Profile on Google

Standing out on Search and Maps

Time to complete:

3 minutes


If you have a Business Profile on Google, you probably know it helps customers find your business name, address, website, photos, and more on Google Search and Maps. But did you know that your Business Profile is also a great place to share news about your business on Google Search and also in Google Maps when a customer follows your business?

This easy lesson teaches how to spread the word to customers with post ideas made of short, clear text and attention-grabbing photos and videos to display on your Business Profile. You can use posts to share announcements, offers, new or popular products or services, and event info. As a note, you can schedule posts to be active for 7-14 days, which makes them great to use for timely updates.

Offer promos to generate excitement and sales.

Post ideas for your Business Profile

If you’re new to posts, it may feel like a challenge to figure out what to say. Here are 10 post ideas that you can use as inspiration:

  1. Announce an upcoming event, such as a Sunday jazz brunch at your restaurant or a signing at your bookstore.
  2. Share a special offer such as a 20%-off sale or a 2-for-1 deal. A market research poll showed 50% of customers look for promotions or discounts when searching for a business online1. Pro-tip! You can also create a welcome offer that encourages new customers to follow your Business Profile for updates on your business in “For you” under the “Updates” tab in Google Maps.
  3. Promote a new product, such as a new line of summer dresses or a fresh flavor of ice cream.
  4. Celebrate a holiday — even the sort-of made up ones, like National Chocolate Day!
  5. Update customers about your business. Tell them about a new store location or an employee who’s recently joined your staff.
  6. Share a great review. You could say, “We love hearing from customers like Jane Smith who said ‘Your pizzas are the best in all of Springfield.’” Pro-tip! Use your free Google My Business marketing kit to create beautifully-designed posts with your best reviews.
  7. Spotlight a product/service, like your new whale-print bathing suits or your 90-minute hot-stone sports massage.
  8. Celebrate a business milestone, such as shipping your 500th order, celebrating your second year in business, or opening your second store.
  9. Show some personality. You can share your company mascot, Grumbles the bulldog, or post a picture of your staff celebrating crazy t-shirt day.
  10. Show gratitude to your customers by thanking them for their business.

50%

of customers look for promotions or discounts when searching for a business online

1Google/Ipsos research, Benefits of a Complete Listing, October 2017.

Business post best practices

Once you’ve written your post, here are five tips for getting them noticed:

  1. Add photos or videos to catch a customer’s eye. Make sure the photos are in focus, well-lit, and nicely framed.
  2. Make headlines or post text with need-to-know details, such as “Mother’s Day special brunch package” or “Kids eat free on weekends” to attract attention.
  3. Keep it brief. Include only the necessary details, such as “get $5 off your first order” or “enjoy our famous pecan French toast.”
  4. Add a clear call to action, such as “Book Now,” “Reserve Your Spot,” or “Leave a Review” to help customers know what to do next.
  5. Post frequently to keep your information fresh. Unless you change your default settings, posts only appear for a week after you first share them.

Want more inspiration? Check out example posts in the Google My Business help center.

When users start following your Business Profile, they'll get your exclusive offer.

Your customers want to hear from you

You have some great things to share with your customers—from events to offers to milestones—and more. With posts, you can showcase more than your address and website on your Business Profile. You can shout out what’s new with your business and what makes your company special. And whatever you do, keep on posting. Creating posts becomes more natural the more you write, and they’ll really help you stand out.

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