Tips for getting more online reviews

Standing out on Search and Maps

Time to complete:

3 minutes


Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google.

Your Business Profile on Google helps customers find you on Google Search and Maps. It also displays Google reviews left by your customers. You’ll want more customer reviews as they give credibility to your business and build trust among customers. According to a recent market research poll, two out of three customers report positive reviews are an important factor in selecting an online business or store1.

This lesson will give you a number of tangible strategies to get more customer reviews, whether you’re looking to get more Google reviews or just more online reviews in general.

Just ask if you want more reviews

The key to getting online reviews is to simply ask for them. Chances are that your loyal customers would be happy to leave you a review, but they just haven’t thought of it or don’t realize how helpful it would be for your business.

When it comes to asking, you can:

If you’re looking for ways to phrase your request, you might say:

2/3

customers

two out of three customers report positive reviews are an important factor in selecting an online business or store1

1Google/Ipsos, Benefits of a Complete Listing, October 2017.

How to get more reviews on Google

When looking to get more reviews on Google specifically, here are two helpful tools you can use:

Use your free Google My Business marketing kit to create beautifully-designed posts to ask for reviews.

Make it easy for your reviewers

You want to make it as easy as possible for your customers to leave you a review. If it’s complicated or takes too much time, they may give up. To help your customers, tell them where to find your business on Google, Facebook, or Yelp — or even better — send them a direct link to your profile. As a note, you should never offer incentives in exchange for reviews.

Deepen customer relationships — and inspire new ones

At times, it can feel hard to ask customers to leave an online review, but getting more reviews from your current customers can help you build trust among future customers. And responding to your reviews can also help earn customer loyalty and deepen those relationships. As a best practice, thank customers who take a few moments to share their appreciation for your business. Following up with timely and professional responses to reviews shows that you value customer input, and encourages them to leave reviews (and visit you again) in the future.

Need more help getting started with responding to reviews on Google? Learn more.

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