Five options for getting your business online

Getting your business online

Time to complete:

7 minutes


When it’s time to get your business online, your first idea may be to build a website. While a website can be quite effective for your online presence, it’s not the only option. In this lesson, we’ll share the benefits of launching a website and four more ways to build a digital home for your business: local listings on Google and review sites, social media, mobile apps, and YouTube.

Options for getting online

In this video, a small-business shares the four ways to get your business online.

There are four strong options for building a business presence online:

Bonus: Harness the power of video with YouTube

Video might not spring to mind as the easiest way to get your business online, but it’s now easier than ever to use video to promote your business.

Every business has a story to tell, and YouTube gives you a free brand channel where you can inform, inspire, and entertain customers. Since people turn to YouTube when they want to learn about or discover something new, it’s a great way to reach new customers or motivate existing ones to make a purchase.

To build your YouTube channel, first add your logo, business name, and a landing page banner. Next, create one or more videos that introduce your business and explain who you are, what you do, and what makes your business special. You can also invite collaborators from your company to upload videos and manage content, making it a team effort. Videos don’t need to be time-consuming or expensive to produce, either. Many businesses create successful YouTube channels with smartphone videos.

Picking your online presence

To decide how to launch your business online, start by considering what you want customers to do:

Also, think about how you prefer to engage online as a customer yourself — by visiting a company’s website? Finding their info via search or their local online listing? Or discovering their content on social media or YouTube? Consider what works best for your type of business, and your type of customer.

Creating an online presence for your business can help you find new customers and engage with your existing customers to make more purchases. Decide how you want to build your business online, and then visit our other lessons to learn more so you can get started.

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